Born Canadian, Point Zero emerges from the starting point of any adventure. Home to a wildly diverse climate with four distinct seasons and devastatingly cold winters, a Canadian’s wardrobe quintessentially adapts accordingly.
Launched in 1979 by Maurice Benisti, Point Zero inspires from one’s man dream to create a collection for him and men alike, seeking trend-focused weather functional attire. By 1984, Point Zero was a household name in the Canadian men’s casual wear marketplace, most notably for its iconic outerwear.
While Point Zero was enjoying immense success, Maurice met and married his clever and beautiful wife Nicole Benisti, with whom he continues to drive the business with today. Together, Maurice and Nicole expanded from men’s into women’s and childrenswear, growing Point Zero into Canada’s leading fashion lifestyle brand with their uncanny ability to transform trends into practical fashions at attractive prices.