T h e   s t o r y  b e h i n d   A N G E L E Y E . . . 

"My goal is to make the modern women feel confident, feminine and proud" - Angel Xue


ANGELEYE was born in Camden market from creative director and founder, Angel Xue in 2008. With her life in London and  growing up in China she has embraced the ever-changing world of fashion, style and design. 

After selling in Camden market Angel then began to grow as a wholesaler and moved to our office in North Acton, launching the online shop in 2017.

ANGELEYE offers designer womenswear with a nod to our London market roots, but a modern edge that exudes free-spiritedness, whilst balancing form and elegance. 

As women’s fashion designers who love to break conventions and embrace ever-changing trends and styles, ANGELEYE apparel is sold by leading retail brands including DebenhamsSilkFredLittle Black Dress, and many independent boutiques, and you can find the latest arrivals, collections and style edits right here on our site. 

The ANGELEYE collection features designer women’s clothes that are created with high-quality fabrics and incredible attention to detail, encapsulating the style, ethos and ideas of our founder, Angel Xue. With a unique perspective on fashion and trends, you can find everything from party dresses and occasion wear to workwear and weekend casual at ANGELEYE. 

O u r   c o l l e c t i o n s 

ANGELEYE Clothing is made up of three collections. Our Embellished GLAMOUR collection, Our Designer Collection and our in season STUDIO Collection.

D e s i g n e r   c o l l e c t i o n 

Our Designer collections are designed and sourced a year ahead and designed from scratch in house by our design team, directed by Angel Xue.
All of our designer collections are made in our factories in China. The quality and originality of every design from this collection is key, making these items to cherish and wear with longevity. 
S t u d i o   c o l l e c t i o n 

Studio Collections are designed in house by our  buying team and directed by Angel Xue.
All of our Studio collection is designed in season  and every style is made in our factories in China.

G l a m o u r   c o l l e c t i o n 

ANGELEYE GLAMOUR Collection is designed and sourced by our buying and wholesale team in house, then made in our Indian factories a year ahead. The beading work on every garment is embellished by hand making every dress is high quality, and beautifully unique.


C u s t o m e r   R e v i e w s . . . 

I have been wearing ANGELEYE’ fashion for three years, love it love it love it! It has become an important part of my daily life. Beautiful fabric, trendy design and true in size! ANGELEYE – Your personal stylist!” – Linda Harwick
Super-fast delivery and amazing quality clothes. Highly recommended!” – Kimberley Davies
I have bought two items in the last month from Angeleye and they are both fantastic - great quality, great price, great design and great service. I wish every other women clothes company was as good as this. Thank You” – Annonymous

P r e s s . . . 

A brand not to be missed’ – Drapers Record,

ANGELEYE has been featured in Vogue, More, Look, Heat, OK and Viva magazines; Future, Boutique and WWB buyers guide; and profiled online at Gossip Fashion, Fustany and
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